Customer Relationship Management (CRM) is used to manage the relationship between the company and its existing and potential customers. The CRM integrates functions like Sales, Marketing and Customer service with the technology to create a superior customer relationship with the customer. In current business scenario companies have realized that to have a competitive edge in the market is to build a robust relationship with the customers. With the result of that CRM is in exceptional demand across the globe.
Sales Force Automation (SFA) software is evolved as one of the essential function of the CRM over the years as it has direct impact on the Sales of the company.
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