Today in the era of mobility where everything is one click away has helped to attract mass very effectively. Many Service Provider and Seller has moved to this platform for expanding their market base. As the pharma is using IT most, one of biggest initiative of Pharma sector is eDetailing.
Pharma companies are now looking for an emerging concept called eDetailing for effective in clinic briefing with customer to make their meeting most productive.
This concept is adopted across the globe. Pharma industry giants like Intas with having more than 4000 medical representative has moved towards this digital concept called FFReporting developed by Sarjen Systems.
eDetailing is the concept in which Medical Representatives will be in position to describe the products with use of rich media enabled content through mobility devices like apple iPad. Medical representative will be easily able to interact with the target audience to convey more and more information on product.
Major benefit to the Pharmaceutical Company is that their representatives are readily available with updated sources of information. Managers/Brand Managers will be in position to access all the presentations and feedback with latest analysis. This can be helpful for their strategic decision making and future planning, including in designing of products portfolio. It will also be helpful in identification of performance of medical representative in terms of no. of visits, time spent with each customer and output of meeting directly.